You are on sale the Natura 2000 network?
- "Russian and Chinese businessmen come to Spain to capitalize on the benefits of Natura 2000 network"
- With this approach, SEO / BirdLife launches a promotional campaign to bring the largest network of protected areas in the world value
- This creative campaign, conducted in collaboration with the Sra.Rushmore agency, has a clear message: "appreciates the Natura 2000 network"
SEO / BirdLife launches a bold promotional campaign that raises questions about the sale of protected Natura 2000 network and the products made in these spaces. The aim is to draw attention to the importance of knowing, evaluate, preserve and exploit the opportunities offered by this network, with 27,000 spaces in the European Union, it is the most important in the world.
According to the latest Eurobarometer, a 72% of Spaniards do not ever heard of the Red Natura 2000 and 91% do not know really what it is. In addition, sectors that do have knowledge of this protection are often a negative perception. But the reality of the Natura 2000 network is that, besides being the centerpiece of European policy to conserve nature, is a great opportunity to promote the economic and social development of rural areas.
In Spain, 30% of the territory is part of the Natura 2000 network, which demonstrates the wealth of nature and biodiversity that it owns. With more than 2,000 spaces, is the country that brings to the surface network.
Brand chance to make Spain
The multiple benefits offered by the Red Natura 2000 They are the result of their own condition. It is not restricted to natural areas conservation, but they coexist in man and nature. Houses and human activity needs to survive since, in many cases, the bird species or natural values that have been declared espacios protected as SPAs and SCIs according to the European Directives (Birds and Habitats Directive) are linked to agricultural or farming activities, among others, that can use this to differentiate active.
Red Natura 2000 spaces also contribute to local and socio-economic development through sustainable tourism. In this regard, the Government has recently approved the Sector Plan for Biodiversity and Nature Tourism which aims to promote and give greater visibility to the Natura 2000 network to generate wealth and employment.
To assess, one must know
Increase awareness of the population about the Natura 2000 network and transmit the values you have is what SEO / BirdLife intended with this campaign, conducted in collaboration with advertising agency Sra.Rushmore. Make a wakeup call to society and those involved in the management of the Natura 2000 network see it as an opportunity and a generator of employment and wealth.
The doyen of conservation organizations in our country, SEO / BirdLife, is very clear that bet on the Natura 2000 network is betting on the future of our territory, the natural heritage that host these spaces, but also the commitment to the future of our social and cultural heritage and a clear source of sustainable wealth.
Director of SEO / BirdLife, Asuncion Ruiz so says: "We want society to know the natural heritage that is around, the Natura 2000 Network is a great opportunity for Spain. It offers a choice of different development, friendlier and guarantee future. It is best to exit the crisis with quality products and services that respect the environment and are based on principles of sustainability. "
SEO / BirdLife and the Natura 2000
The two promotional videos that SEO / BirdLife publishes today are a breakthrough in the path that the organization has dedicated to Natura 2000 Tour looking forward to getting society to know and get involved in conservation thanks to Life + Activate your real wealth. Natura 2000 network which develops by the EFE Agency and supported by the European Commission; and the draft Natura 2000 productsFunded by the Ministry of Agriculture, Food and Environment, which creates a seal that certifies origin and environmental values of products generated in spaces of the Natura 2000 network.